In the past, traditional design approaches have often neglected women's needs. Previously products and services have been predominantly designed with a male-centric perspective, overlooking the experiences and requirements of women.
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Over the next weeks and months, we plan to retrospectively post some exciting updates about what we’ve been up to. Along with that, we’ve been updating and refining our website to feature some of the more recently completed design work. Unfortunately, we can’t share all the work undertaken due to contract restrictions, but it better demonstrates our broad creative design and engineering capabilities.
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So that moment of inspiration has arrived and you are certain you have a perfectly formed product idea, what next? The first challenge is how to fund this venture? Well, the good news is, there are many ways of getting hold of funds. The bad news, or should I say the caveat is, it doesn’t necessarily come without certain conditions. To provide a starting point we have pulled together some of the common funding options in the UK.
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It is easy to focus on the new product idea that you are deeply passionate about, after all, it is exciting and rewarding. But equally important is the question of how are you going to sell it? The route to market should not be an afterthought and depending on your product idea, it could influence the design of the product. In this article, the key routes to market are outlined and the relative merits for each are discussed, including, Crowdfunding, Direct-to-consumer, Wholesale/Distribution, Direct to retailer, Online-only retailers, Licensing and Selling your Intellectual property (IP).
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The reality is that no business can say they are truly sustainable, but we believe it’s important to take action however big or small. There is no silver bullet, but instead, multiple strategies need to be formed, implemented, evaluated and improved. Making conscious design decisions about the way a product is developed and the plastic selected will have a positive impact. There is some great content online to inform businesses about making sustainable choices. A good place to start is to visit the UN website and read about their “17 sustainable development goals (SDGs) to transform our world.”
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