It is easy to focus on the new product idea that you are deeply passionate about, after all, it is exciting and rewarding. But equally important is the question of how are you going to sell it? The route to market should not be an afterthought and depending on your product idea, it could influence the design of the product. In this article, the key routes to market are outlined and the relative merits for each are discussed, including, Crowdfunding, Direct-to-consumer, Wholesale/Distribution, Direct to retailer, Online-only retailers, Licensing and Selling your Intellectual property (IP).

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