Once + Forever

Toys for Disruptive Parents

Once and Forever is a sustainable range of pre-school toys that engages with customers on many levels and aims to encourage retaining family ownership through siblings and future generations. The product range boasts a number of innovative features, all with the common aim of maximising the lifespan and reducing the environmental impact.

Manufacturing materials and processes have been considered from the outset with the aspiration of local manufacture on a global scale without the need for hard tooling dictating the manufacturing zone. This helps drive the simple timeless design language, alongside proven play patterns that avoid changing trends.

The materials and finishes are consciously selected to give the child multiple contrasts in touch; textured FSC woods vs cold aluminium vs recycled plastics. Engaging and emotive touch points are included to build a lasting bond with the brand and product range; Laser etched family names build connections, QR codes give the customer quick access to web based brand touch points showing who and how your product was made, the ability to order new parts and collect treasured images of play.

To further build a meaningful connections each product requires basic assembly, arriving flat-packed to reduce transportation impact.

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