Avaclone

3D Running Shoe Analysis

Aimed at the amateur and professional runners’ market, AVACLONE is a next-generation running shoe analysis system. The system utilises integrated depth-sensing camera technology, rapidly capturing 3D depth data that Avaclone applies a skeleton to and tracks. The system then measures and scores several metrics, such as shoe performance, cushioning efficiency, energy return and structural integrity. This technology has allowed specialist retailers and performance coaches to provide objective data to their clients and simultaneously compare several shoes to find the perfect shoe.

Phase Two was tasked to support the research & development of multiple areas of the AVACLONE system, from brand identity to user interface design (UI) and user experience design (UX). Data visualisation was a driving element of the user interface, with various modes created to suit each use case. The snap analysis mode, for example, was envisioned to distil complex data rapidly into an insightful and easy-to-understand format for a specialist retail environment. Other methods delve into a deeper analysis of the captured data, providing the ability to advise runners on improving their performance and the shoes best suited to this approach.

As an integral part of the user experience design, our designers researched and developed iconography to enhance usability and intuitiveness - wireframing and creating digital prototypes with Figma to enable user testing to gather user insights. A user-centric approach critically led to improvements being made to enrich the experience.

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